Last updated: 12th May, 2025
Your privacy is important to us
This statement explains how we collect, use, transfer and store your personal data. We would encourage you to read this information.
About this Privacy Notice
This privacy notice explains how Pure Travel UK collects and processes your personal information. We encourage you to read this information carefully.
It is important that you read this privacy notice together with any other privacy or fair processing notices we may provide on specific occasions. This privacy notice supplements those notices and is not intended to override them.
Who’s responsible for your personal information?
In this statement, “Pure Travel UK” refers to our trading name. Pure Travel UK is a trading name of Pure Travel UK Ltd. Pure Travel UK Ltd is responsible for this website and is the data controller for your personal data (collectively referred to as “Pure Travel UK”, “we”, “us” or “our” in this notice).
How can you contact us?
We have appointed a Data Protection Manager to oversee compliance with this privacy notice. If you have any questions about this notice or how we handle your personal data, please contact:
Data Protection Manager
Pure Travel UK Ltd
12 Westgate Arcade, Halifax, HX1 1DJ
Email: info@mypuretravel.co.uk
You can also contact us via the details on our website.
If you believe we have processed your data incorrectly or unlawfully, you have the right to make a complaint to the Information Commissioner’s Office (ICO) at www.ico.org.uk. However, we would appreciate the chance to resolve your concerns before you approach the ICO.
Changes to this Privacy Notice and Your Duty to Inform Us
We may update this notice from time to time. Please check back periodically to ensure you are aware of the latest version.
It is essential that the personal data we hold is accurate and current. Please keep us informed of any changes to your personal information.
Links to Other Websites
Our website may contain links to third-party websites, plug-ins, or applications. These sites may collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy notices of every website you visit.
We may collect, use, store and transfer various types of personal data, including:
Identity Data: Name, title, date of birth, gender, passport details
Contact Data: Address, email, phone number
Sensitive Data: Medical conditions, disabilities, religious beliefs, criminal convictions
Financial Data: Bank account and payment card details
Transaction Data: Booking and purchase history
Technical Data: IP address, browser type, device information
Profile Data: Login credentials, interests, preferences, feedback
Usage Data: Website interaction and navigation behaviour
Marketing & Communication Data: Preferences for receiving communications
We also use Aggregated Data (e.g. statistical or demographic data) which does not directly identify you unless combined with other data.
We do not collect any other Special Categories of Personal Data beyond the Sensitive Data listed above.
Information About Other People
If you provide data about others (e.g., members of your travel party), you confirm that they are aware of this notice and have consented to you providing their data.
If You Fail to Provide Personal Data
Where personal data is required by law or contract and you fail to provide it, we may not be able to perform our services. You will be notified at the time if this is the case.
We collect data in the following ways:
Direct Interactions – via forms, emails, phone calls, in person Automated Technologies – via cookies, server logs, etc.Third Parties/Public Sources – such as suppliers, social media, analytics providers, and public databases
We use your data only when the law permits, including:
To perform a contract
To comply with legal/regulatory obligations
When it’s in our legitimate interest (and your rights do not override this)
We use your data for purposes such as:
Processing bookings and payments
Managing your relationship with us
Sending service and marketing communications (where permitted)
Administering and improving our website and services
We will obtain your consent for processing Sensitive Data and any third-party marketing.
Marketing and Opting Out You can opt-out of marketing communications at any time by clicking “unsubscribe” in emails or contacting us directly.
Cookies You can manage your cookie preferences via your browser. More details are available in our Cookie Policy.
We may share your data with:
The Midcounties Co-operative Group (management services)
Airlines, hotels, insurance providers, and other suppliers
Government and regulatory authorities (e.g. CAA, ABTA)
Professional advisors (e.g. legal, banking)
Fraud prevention agencies and security services
IT and administrative service providers
We require all partners to treat your data lawfully and securely.
International Transfers We may need to share your data outside the EEA to fulfil bookings. In such cases, we ensure adequate protection is in place.
We use industry-standard safeguards to keep your data secure, including:
Encrypted servers
Access controls
Secure payment systems
Internal confidentiality policies
You are responsible for protecting your login information. Always log out after using our site.
We have procedures to handle data breaches and will notify affected parties where legally required.
We retain personal data only as long as necessary for:
Fulfilling our services
Legal, accounting, and regulatory requirements
You may request a copy of our data retention policy by contacting us.
You have the right to:
Access your personal data
Request corrections
Request deletion
Object to processing
Restrict processing
Request data transfer to another party
To exercise any of these rights, contact the Data Protection Manager at info@mypuretravel.co.uk.
We may need to confirm your identity before responding to your request.
We aim to respond within one month. Complex requests may take longer, in which case we will keep you informed.
If you are not satisfied with our handling of your data, you may contact the Information Commissioner’s Office:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, SK9 5AF
www.ico.org.uk
Tel: 0303 123 1113
